A paid online advertising strategy, pay-per-click advertising allows your business to place ads across the web. You can promote your company in search results, on websites, and even on social media platforms. PPC ads can feature text, images, and even video.
PPC advertising is also known for its multiple targeting options. A few examples include:
Compared to traditional advertising, pay-per-click advertising operates on a different pricing model. Instead of paying for your ad upfront, you pay when someone clicks on your ad. This payment model is why advertisers call it pay-per-click advertising.