PPC / Paid Ad Campaign

A paid online advertising strategy, pay-per-click advertising allows your business to place ads across the web. You can promote your company in search results, on websites, and even on social media platforms. PPC ads can feature text, images, and even video.

PPC advertising is also known for its multiple targeting options. A few examples include:

  • Device
  • Location
  • Interests

Compared to traditional advertising, pay-per-click advertising operates on a different pricing model. Instead of paying for your ad upfront, you pay when someone clicks on your ad. This payment model is why advertisers call it pay-per-click advertising.

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PPC / Paid Ad Campaign FAQ

A paid online advertising strategy, pay-per-click advertising allows your business to place ads across the web. You can promote your company in search results, on websites, and even on social media platforms. PPC ads can feature text, images, and even video. PPC advertising is also known for its multiple targeting options.
A few examples include:
Device
Location
Interests
Compared to traditional advertising, pay-per-click advertising operates on a different pricing model. Instead of paying for your ad upfront, you pay when someone clicks on your ad. This payment model is why advertisers call it pay-per-click advertising.

An ad network refers to a platform that can deliver your ads to users. Google Ads (previously known as Google AdWords) is an example of an ad network. If you want to create PPC ads, you will use an ad network, like Google Ads, Facebook, or Microsoft Advertising.
These ad networks can connect you with different audiences, as well as supply unique targeting options.
Using Microsoft Advertising, for instance, lets you promote your business across Bing and websites affiliated and approved by Microsoft Advertising. In comparison, Facebook provides you access to its massive user base.

Ad spend, also known as advertising spend, is your ad network budget. It’s how much you’re willing to spend with ad networks, whether for the year or the month. In most cases, businesses use ad spend to refer to their monthly budget.

As an example, consider the budget of a company with a $5000 monthly ad spend:

  • Total monthly ad spend: $5000
  • Facebook ad spend: $800
  • Google Ads ad spend: $2500
  • Instagram ad spend: $800
  • Microsoft Advertising ad spend: $900

With PPC advertising, you can create an ad spend that fits the needs of your business and audience. Whether you want to dedicate your entire ad spend to one ad network, like Google Ads, or multiple ad networks, you have full control of your PPC ad spend.

If you’re unsure about where to invest your ad spend (or even how much to spend), ask WebFX. We’ve managed more than 650 PPC campaigns and can recommend a reasonable ad spend for your business when investing in our professional PPC management services.

You can advertise across the Internet with PPC ads.
The most popular locations include:

  • Search results
  • Third-party websites
  • Social media

 

Yes!

Ads that appear in search results earn more than 45% of page clicks.

Even better, people who click on ads are twice as likely to buy a product or service than an organic visitor, or someone who visits your site without clicking on an ad. With PPC ads, you can reach people looking to buy, which can make an immediate impact on your sales numbers.

Advertising with PPC ads offers your business several advantages in the marketplace, including:

  • Set a custom budget that you can change at any time
  • Access useful targeting options unavailable in traditional advertising
  • Receive insightful audience and campaign data
  • Respond to campaign performance in real-time to maximize performance
  • Show up above organic results in online searches
  • Outrank competitors
  • Accomplish various goals, from brand awareness to purchases
  • Reach people when they’re looking for you
  • Support other digital marketing initiatives, like search engine optimization (SEO)

PPC can work in a few different ways, depending on your ad network and ad type. For example, while similar, Google Ads and Microsoft Advertising use different algorithms for their ad auctions. When discussing how PPC advertising works, many refer to Google’s process.

So, if you advertise on Google, you can expect the following:

  • A user makes a search on a search engine like Google
  • Google launches the ad auction, compiling all relevant ads and their Quality Scores
  • The auction looks at each ad’s bid, quality, and potential impact to assign an Ad Rank
  • Google delivers the ads in order of highest Ad Rank to lowest Ad Rank

While more than 70% of companies haven’t checked their PPC campaigns in over a month, you want to look at your ads more often. For the best results, PPC experts recommend weekly campaign check-ins. In comparison, brand-new campaigns should receive daily monitoring.

If you want to take a proactive approach to monitoring your campaigns, but can’t, WebFX can help by:

  • Tracking your PPC campaign performance
  • Making strategic updates to your bids
  • Discovering new, high-opportunity keywords to target

No matter how you do it, frequent campaign monitoring will help create better campaigns.

For example, if you notice a high click-through rate (CTR) but a low conversion rate from mobile users, you may remove them from your audience. Or, you may tweak your landing page to provide a better mobile experience.

Either way, you can respond and make instant changes to improve your campaign

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PPC / Paid Ad Campaign Prices

Package Includes: Google Text Ad Creation & Posting + Dedicated Account Manager + Creatives and Copywriting Team + Keyword Research + Identifying Negative Keywords + A/B Ad Testing + Optimizing Ads for Maximum Conversions + Monthly Traffic Reports (Note: Ad Budget cost will be additional)

 

AED 750 per month

Package Includes: Google Display Ad Creation & Posting + Dedicated Account Manager + Creatives and Copywriting Team + Keyword Research + Ad Image Design & Editing + Identifying Negative Keywords + A/B Ad Testing + Optimizing Ads for Maximum Conversions + Monthly Traffic Reports (Note: Ad Budget cost will be additional)

 

AED 1,500 per month

Package Includes: Google Remarketing Campaign for either Text Ad or Display Ad on the Adwords platform (Note: Ad Budget will be additional)

 

AED 250 per month

Package Includes: Dedicated Account Manager + Creatives and Copywriting Team + Target Audience Research + Facebook Ad Designing & Posting + Optimizing Ads for Maximum Conversions + Return on Ad Spend Tracking + Real Time Analytics + Monthly Traffic Reports (Note: Ad Budget cost will be additional)

 

AED 375 per month

Package Includes: Dedicated Account Manager + Creatives and Copywriting Team + Target Audience Research + Ad Image Design and Editing + Content Research & Writing + LinkedIn Sponsored Ad Posting + Optimizing Ads for Maximum Conversions + A/B Ad Testing + Real Time Analytics + Monthly Traffic Reports (Note: Ad Budget cost will be additional)

 

AED 1,500 per month

Package Includes: Dedicated Account Manager + Ad Copywriting Team + Target Audience Research + LinkedIn Text Ad Posting + Optimizing Ads for Maximum Conversions + A/B Ad Testing + Real Time Analytics + Monthly Traffic Reports (Note: Ad Budget cost will be additional)

 

AED 1,000 per month

Package Includes: Dedicated Account Manager + Ad Copywriting Team + Target Audience Research + LinkedIn InMail Content Writing + Sending Personalized InMail Messages + Monthly Conversion Reports (Note: Ad Budget cost will be additional)

 

AED 375 per month

Package Includes: Dedicated Account Manager + Instagram Photo Ad or Video Ad Posting + Target Audience Research + Ad Image Design & Editing + Content & Hashtag Research & Posting + Monthly Conversion Reports (Note: Video Ad Creatiion & Ad Budget cost will be additional)

 

AED 375 per month

Package Includes: Dedicated Account Manager + Instagram Story Ad or Carousel Ad Posting + Target Audience Research + Ad Image Design & Editing + Content & Hashtag Research & Posting + Monthly Conversion Reports (Note: Video Ad Creatiion & Ad Budget cost will be additional)

 

AED 750 per month

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