AFFORDABLE PPC MANAGEMENT AGENCY DUBAI

PPC which stands for Pay-Per-Click is a form of online advertising where you pay to the advertising network on a click basis rather than a flat fee like you would for newspaper ads. Let’s demonstrate this with an example. If you’re PPC agency in Dubai and want to show your ads to people searching for the keyword, “PPC Company”. Once you run your campaign, your ads will start showing to everyone searching for that term. The main advantage of PPC is you only pay for the number of people click on your ads. So if 1000 people searched for your keyword and only five people clicked on your ad, then you pay only for those five clicks and not 1000 views (which are otherwise known as impressions).

An ad network refers to any platform that can deliver your ads to your desired target audience. Google Ads (previously known as Google AdWords) is an example of an ad network. Other famous ad network includes Youtube. Facebook, Linkedin, Twitter, Instagram, Bing & Yahoo. All these ad networks can connect you with your target audience.

The most popular PPC management platforms include:
– Google
– Bing
– Facebook
– LinkedIn
– Twitter
– Instagram
– YouTube

Your PPC campaign depends on several factors

– Bids: In PPC, your bid is the amount you are willing to spend when people click on your ad. On average businesses pay $1 to $2 per click whereas in some cases, the cost can go more than $50 due to higher competition.

– Targeting: Your keywords selection, industry and demographics can also influence your PPC cost. Bidding on a competitive keyword like “Google ads management company” can result in higher costs as there is more competition for that keyword and industry

– Ad Quality: The quality and relevance of your ad also matter in pay-per-click advertising. PPC networks give a score for the quality of your ads, keywords, and landing page. Higher quality score ads can maintain lower costs and better ad positions than low quality score ads.

– Pay-per-click advertising is a paid strategy to gain visibility on search engines & social media platforms
– You need to define your keywords & target audience for your PPC campaign
– You need to set a daily, weekly, or monthly ad budget for your campaign
– Your ads will now start showing to your target audience that you defined
– When potential customers click on your ads, you will pay a certain cost-per-click to the PPC network
– The cost-per-click (CPC) varies based on your industry competition and the quality score of your ad
– You only pay when someone clicks your ad

There is no specific figure when it comes to google ads campaign. On average businesses pay $1 to $2 per click to advertise on Google search network. The cost-per-click (CPC) varies based on your keywords selection, industry competition, demographic, and the quality score of your ad. Some industries have a higher competition than others and there are instances where you can pay more than $50 per click. You can still easily control your ad spend as the Google Ad management platform gives you the freedom to choose your daily, weekly, or monthly budget for your campaign.

– You can appear at the top customer search results instantly
– You can easily generate relevant leads for your business in no time
– You start seeing sales conversions almost immediately compared to other marketing strategies
– You can attract customers to your website and boost your sales
– You can gain more brand recognition & brand awareness